Mission
To connect institutional market participants to high-quality liquidity and custody while enforcing best-execution, auditability, and investor protection principles.
Metra is a regulated virtual asset broker-dealer platform for digital assets, providing agency-based execution, liquidity facilitation, and compliant trading services for institutional, qualified, and retail clients across the MENA region.
Values
- Client-first, policy-driven execution
- Operational excellence and documentation
- Security and segregation of duties
- Regulatory collaboration and transparency
Leadership
Chief Executive Officer
Omar Gull
Founder of Cledor and former senior leader at Emaar and Dubai Holding Real Estate. Two decades of experience across strategy, international marketing, and large-scale sales execution. Executive Director of the Board.
Location: Dubai, UAE
Location: Dubai, UAE
For full list of Responsible Individuals, see the VARA Regulatory Information page.
Our approach
Broker-Dealer controls
Best-execution policies, routing oversight, books & records, and communications supervision.
Secure custody
MPC and qualified custodians with approval workflows and independent monitoring.
Connectivity
Agency-based routing across eligible venues and VARA-licensed liquidity providers, with standardised post-trade reconciliation and transparent execution records.
Compliance
KYC/KYB, Travel Rule, sanctions screening, and regulatory reporting packs.